Get Close To
The multiple award winning format Get Close To
Sugababes is one of the
first interactive digital branded entertainment formats. It offers viewers
the opportunity to get a private peak into the lives of celebrities and
interact with them.
Its unique features are:
what is shot today will be published within 48 hours
viewers can influence actions of the artists, ask video questions etc
highly personable content
content partially shot by artists themselves
Get Close To
was partially shot by Endemol its production team and partially by the artists themselves with a mobile phone. It gave viewers access to highly personal footage a professional crew would never be able to capture.
The show was commissioned by O2 UK and Nokia N-Series was seamlessly
integrated within the series. It was a great success; both in terms of
mobile views as in terms of free publicity. The series consistently
performed as a top 3 download on the O2 Active portal during the 6 weeks run
of the show.
After the success in the UK, a local Spanish version of the show called 'Yo!
Melendi' with the Spanish rock artist Melendi, was released together with
Movistar and Nokia. Again, the format proved to be a big success.
Soon Endemol Spain will launch the next series with Spanish music artist
This multi-platform show is ideal for seamless brand integrations and can be
applied to any type of celebrity.
The format Get Close To
has picked up a number of international prestigious awards. Such as:
Endemol is a global leader in entertainment. The company produces
premium content for the world's major broadcasters and digital media
platforms, creating entertainment that plays across TV, online and
Endemol comprises an international network of companies that spans over
20 countries on five continents including the USA, the UK, Spain, Italy,
France, Germany and the Netherlands, as well as Latin America, India,
South Africa and Australia.
The company's creative teams around the world are continuously
developing new entertainment properties that are shared across the
Endemol network. Endemol currently has a growing library of over 1000
titles covering all genres.
Endemol is owned by a consortium consisting of Goldman Sachs Capital
Partners, Mediaset Group and Cyrte Group. For more information, please